Michael Barros, founder of HoundBell

Michael Barros

Founder of HoundBell. Digital marketer for local businesses since 2017.

Michael Barros is a digital marketing professional, entrepreneur, and advocate for small business growth. He began working in digital marketing in 2017, building expertise in search engine optimization, paid advertising, lead generation, and results-driven digital strategy.

His passion for helping local business owners compete and grow led him to found Business All In One Marketing Solutions, a digital marketing agency focused on helping small businesses stand out from their competition, attract more customers, and increase revenue through ROI-driven SEO and advertising.

After years of working directly with small business owners, Michael kept seeing the same problem: businesses were generating leads online but lacked a simple system for managing those leads, following up consistently, and turning opportunities into revenue.

In 2026 he founded HoundBell, the lead-to-payment CRM for service businesses. It connects the customer journey from website inquiry to revenue: one place to capture leads, manage a sales pipeline, send quotes, sign agreements, issue invoices, accept payments, and track revenue.

Through both marketing and technology, his mission stays the same: give small business owners practical tools and strategies that help them compete, grow, and turn more opportunities into revenue. He writes the HoundBell blog.