About Michael Barros

Michael Barros, founder of HoundBell

Michael Barros

Founder of HoundBell. Digital marketer for local businesses since 2017.

Michael Barros is a digital marketing professional, entrepreneur, and advocate for small business growth. He began working in digital marketing in 2017, building expertise in search engine optimization, paid advertising, lead generation, and results-driven digital strategy.

His passion for helping local business owners compete and grow led him to found Business All In One Marketing Solutions, a digital marketing agency focused on helping small businesses stand out from their competition, attract more customers, and increase revenue through ROI-driven SEO and advertising.

After years of working directly with small business owners, Michael kept seeing the same problem: businesses were generating leads online but lacked a simple system for managing those leads, following up consistently, and turning opportunities into revenue.

In 2026 he founded HoundBell, the CRM built for WordPress. It connects the customer journey from website inquiry to revenue: one place to capture leads, manage a sales pipeline, send quotes, sign agreements, issue invoices, accept payments, and track revenue.

Through both marketing and technology, his mission stays the same: give small business owners practical tools and strategies that help them compete, grow, and turn more opportunities into revenue. He writes the HoundBell blog.