Google Analytics and thank-you pages

In Settings, Look, Google Analytics, paste your Measurement ID (it starts with G-). Your booking page, hosted forms and gift card page then count in Google Analytics, and every booking or form submit sends a generate_lead event, so an ad that brought a lead shows up as one.

Forms on your own website use the Analytics already on that site. Open the form, Connect tab, and set After they submit, send them to with your own thank-you page if your ads count that page as a conversion. Leave it blank to show the success message instead.